Sometimes all we need to reach a goal is to change up our fitness routine a little bit. This may mean adding in more cardio, more weight training or more interval training. Whatever the case may be, we don’t want it to take forever and we don’t want it to be expensive.
We see a lot of new gyms and fitness centers opening left and right and slowly they close up shop after only having been open a year or two. The issue that many small gyms like this face is a lack in paid memberships. While the thought of a new gym is compelling for members – especially with a low sign up or monthly membership fee – many new members commit and pay, but soon thereafter give up the membership either from lack of interest and/or lack of motivation. As we all know, you have to pay for space, and without the members and their paid memberships, the income isn’t met to pay the rent and the gym has to close it’s doors.
For me, although my ultimate dream is to own a studio space of my own, I’m in the boat as the previous paragraph – not enough paid memberships, so to say, to justify opening a space of my own…not yet at least. I’d like to say that I’m pretty business savvy, both in the running of the business, and the logistics of it – getting people in the door, finances, administrative work, etc. But on a month to month basis, there simply aren’t enough people coming regularly to make it worth while at this time.
If you’ve not noticed, I often ask, “what classes do you like/don’t you like” or “what classes would you like to see on the schedule” or “what can I do to have you come back to class?” I do this because as a business person I want you to keep coming, but also on a personal level I want you to keep coming – I LIKE you all, and enjoy the time we spend together. Not only am I taking a mental head count IN class, but I DO look at the sign in sheet once a month and I’m calculating whose coming, how many times, how often, and on what days. I’ve been on my own now long enough now to know the trends of when people are going to show for class and when they’re not (although the summer is a tough call). I do all of this to not only see where you’re at as far as classes but to also manage MY schedule.
In an effort to offer you more, outside of our traditional classes (Zumba, Zumba Toning and Pultz Resistance), I will begin offering what are called Boutique Classes. Boutique classes are different than our regularly scheduled weekly classes in that they are catered to a smaller group of people for a shorter period of time. The classes will last for 30-60 minutes and will fluctuate from things like Aqua Zumba, pilates, yoga, barre, bootcamp, Piloxing, Piloxing Barre, core strengthening, stability ball and more. So, for instance, on Monday I may offer barre work and post the exercise in the schedule description, on Wednesday I might offer stability ball core, and Friday I might offer bootcamp. The boutique schedule will be different each week so that you’re not stuck in a “routine.”
Like with Aqua Zumba, you will have to register and prepay for the class on the Sommer Time Fitness website. Because it is not a regularly scheduled class, and it will be a first come first served basis, punch passes will not be made available or accepted.
For the time being, I will be hosting Boutique classes only every once in a while. The first one I am planning will be on WEDNESDAY, MAY 2 @ 6:30 pm. The sign up and registration are available on the website under Boutique Class Registration and information for the class type will be on that same page as well as the online schedule. As you will see I have narrowed the sign up sheets down to the two upcoming Boutique Classes. As they come up, the sign up sheets will update as well (typically a week before the event date).